Press Releases

Now marketing professionals take advantage of Web-based press releases to reach their audience directly without going through traditional media outlets. The old press release has been disintermediated. (This a long word for “going out of business”)

The Web has changed the rules for almost everything, including press releases. The thing is, most old-line PR professionals just don’t know it yet. Because the rules for relating to the public have changed so slowly over the past ten years (since the Web has allowed people to read press releases directly), industry professionals who learned based on the old rules have been equally slow to change. Market Pipeline encourages our clients to take advantage of the "new media" tools to generate more leads. The new way of doing press releases is just one new Web-based technology Market Pipeline recommends.

• Do you want to reach prospects and clients directly?
• Do you want to drive your target audience to your Web site?
• Do you want to achieve improved rankings on the search engine return pages (SERP)?
• Do you want to attract customers who are looking for your company's unique capabilities?
• Do you want to move people into and through your company's sales process quicker?
• Do you want to compete more effectively with your competitors?

Come to our Executive Briefing and find out how the rules have changed and how the new way of releasing press releases can make a huge difference in your marketing efforts.