You're a successful entrepreneur. You have built your business on guts, know-how and good marketing instincts. So you say to yourself, "What the heck is Web marketing?" You are probably wondering how it differs from what you already know. The truth... it differs dramatically.
Market research tells us that building your Web site is the just the first step. Almost all successful Web strategies spend as much on Web marketing as they do the actual Web site, usually more.
Market Pipeline offers an array of marketing services that will help make your Web strategy a success:
- Search Engine Optimization: This means building your Web site so that the guy looking for “super-duper widgets” can find them…on your Web site.
- Pay-per-Click strategies: You know all that stuff below the “Sponsored Links” on the right side of Google? …well that is called Pay-per-Click. Every time someone clicks one of those links, Google collects some money. Now you know why Google’s stock is so high. Pay-per-Click strategies can reap amazing ROIs for many businesses. Attend our Executive Briefing and find out how.
- Web Analytics: Dog gone it! Not another tech term! What is it? The Web Analytics Association defines it as “the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives.” Remember the days when you just had to wonder which half of your advertising was wasted because there was no way to fathom what worked and what didn’t? Not any more! With web analytics, you can understand your visitors, traffic patterns, marketing campaigns, conversion dynamics and more. This tool can make it easy to fine tune your Web site and campaign performance to maximize your return on investment (ROI). Learn more at our Executive Briefing.
- E-Mail Marketing: Relax… Market Pipeline does not believe in sending out unwanted e-mails (spam). However, there is a thing called opt-in or permission based marketing. Sending your prospects and existing clients information that they requested is a great way to stay in touch with your target audiences and keep prospects interested in your unique offering. Market Pipeline will show you ways to get your Web users interested in receiving information that they have requested.
- Press Releases: Today savvy marketing professionals use press releases to reach their audience directly. The old media has been disintermediated. (This a long word for “going out of business”) The Web has changed the rules. Buyers read your press releases and you need to be talking their language.
- Link Optimization: Most of the major search engines now use in-bound links in their ranking systems. We believe that you must have an ongoing link optimization program to earn and keep a high search engine ranking.
- Strong Landing Pages: Landing pages use well researched keyword phrases designed to highlight one keyword phrase or a product segment and are optimized for search engines. These pages direct high quality, targeted traffic to your site and have proven to be one of the most effective ways to earn high rankings on the search engines.
- Conversion Improvement: A “conversion” is persuading your Web visitor to act. Maybe your Web strategy is simply building your brand or you just want to have a Web visitor call your office for more information. Maybe you are selling a product on your e-commerce site and you want the Web visitor to give you her hard earned money. However you define your conversion it must be measured. Market Pipeline will work with your company to make sure the usability of your Web site is such that it maximizes your conversion rate.
- RSS: Short for "Really Simple Synication", a name that seems to designed to induce maximum eye gazing, RSS is in fact one of the best time savers online. And it's getting easier to use. RSS is a way for Web surfers to keep up with the latest news or catch hot deals on travel packages, concert tickets and nearly anything else people use the Web to buy. Instead of typing in 20 different Web site addresses every time you visit a Web site, just get "RSS feeds". Everytime a page updates, you get an alert. The search engines see this activity and can improve the ranking of your Web site.
Allow Market Pipeline to outline a flexible, a la carte Web marketing plan that will fit your budgets. Give us a call at 269-364-0349 or register for our Executive Briefing and learn how to not just build a Web site...but an integrated marketing offensive for our business.
