Web Usability

OK...what's this all about?

At Market Pipeline we make a big deal about Web usability. Remember the 'ol phrase, "form follows function". Well it has never been more true than in Web design. We have seen multimillion dollar companies really mess up their Web usability because they allow a graphic designer dictate the design and function of the Web site. BIG mistake

Our core belief at Market Pipeline is...the Web punishes complexity and rewards simplicity.

Web usability is about developing your Web site in such a way that your site users can find what they're looking for quickly and efficiently. A usable Web site can reap huge benefits on to your website and your business. Developing a usable Web site is a collaborative effort built around good marketing fundamentals, good design, a great Content Managment System (CMS) and an understanding of Web marketing techniques.